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Event and Performance Marketing Specialist

Posted 2024-11-17

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💎 Seniority level: Middle, 3-5+ years

📍 Location: Portugal

🔍 Industry: B2B SaaS or startup environments

🏢 Company: Altoros

⏳ Experience: 3-5+ years

Requirements:
  • 3-5+ years of experience in event management, performance marketing, or similar roles in B2B SaaS or startup environments.
  • Proven expertise in planning and executing successful online and offline events with measurable outcomes.
  • Strong analytical mindset with experience in multi-channel PPC campaigns.
  • Familiarity with analytics tools like Google Analytics, Mixpanel, and Hotjar.
  • Ability to manage complex projects with a structured approach.
  • High level of initiative, problem-solving skills, and proactive management.
  • Knowledge of Web3 tools and experience in the Web3/DeFi space.
  • Experience with buyer persona development, customer journey mapping, and ABM strategies.
  • Ability to manage third-party vendors and freelancers.
Responsibilities:
  • Plan and execute online and offline events to enhance brand visibility.
  • Manage multi-channel demand generation through PPC advertising and retargeting.
  • Strategize and optimize Protofire’s social media presence on various platforms.
  • Develop a social media calendar and create content to increase engagement.
  • Produce banners, infographics, and written content aligning with campaign goals.
  • Engage with the community on platforms like Discord to facilitate discussions and gather insights.
  • Analyze and report on social media and content performance using tools like Google Analytics.
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