Head of Product Marketing

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Requirements:

• 8 or more years of experience in Product Marketing within the SaaS/software industry.
• Proven track record of developing effective ideal customer profiles and positioning.
• Experience translating market needs into product requirements, positioning, and messaging.
• Strong knowledge of product marketing best practices.
• Excellent strategic thinking and analytical skills.
• Strong communication and presentation skills.
• Collaborative mindset to work with diverse teams and stakeholders.
• Data-driven mindset with proficiency in analytics tools.
• Self-motivated and results-oriented in a fast-paced environment.

Responsibilities:

• Develop and execute comprehensive, compelling ideal customer profiles (ICPs), messaging, and positioning.
• Clarify ICPs and create clear, values-based messaging for newly acquired business units.
• Consolidate insights into a 'Quick Start Guide' for onboarding.
• Conduct market research and utilize data-driven insights to refine product positioning.
• Collaborate with cross-functional teams to gather feedback and align strategies.
• Assist in creating marketing collateral to support sales enablement.
• Define and track KPIs to measure product marketing effectiveness.