VP of Marketing - TCS Brands

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Requirements:

• Expertise in growth marketing for a B2C audience, capable of driving campaign strategies across marketing functions.
• Excellent leadership skills and experience in managing teams and projects.
• Experience directing paid acquisition strategies and adjusting based on results from advertising platforms.
• Prior experience with SEO, content creation, and organic growth.
• Experience managing email campaigns and crafting user journeys.
• Strong understanding of customer segmentation and communication strategies.
• Strong analytical skills with proficiency in Google Analytics 4 and Amplitude.
• Technical knowledge of BI platforms like Looker or Tableau.
• Familiarity with attribution platforms for iOS.
• Excellent communication skills, both written and verbal.
• Exceptional project management skills, able to create roadmaps and deliver results on time.

Responsibilities:

• Develop marketing strategies with GMs of each brand to meet P&L goals.
• Lead and manage a team of growth marketers, providing mentorship and professional development.
• Collaborate with cross-functional teams to execute campaigns for customer acquisition and engagement.
• Create and manage a growth marketing budget while tracking campaign performance.
• Decide on investment channels for optimal brand growth.
• Develop an SEO and AI organic roadmap in collaboration with the content team.
• Establish measurement systems for marketing efficiency and work with the data team.
• Review and recommend tools for marketing effectiveness.
• Leverage customer behavior data to optimize marketing efforts.
• Stay informed on industry trends and provide thought leadership in growth marketing.