Creative Strategist for DTC Brands

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Requirements:

• Solid experience in a creative strategy role, preferably within a DTC-focused marketing or advertising agency, particularly in US Markets.
• A robust portfolio demonstrating successful campaign work across different media formats.
• Exceptional communication and teamwork abilities.
• Proficient in relevant design and editing software.

Responsibilities:

• Conduct thorough market analysis and brand assessments to inform creative briefs.
• Collaborate closely with the media buying team to create targeted campaigns that resonate with the audience.
• Strategize and oversee the production of engaging visual content, both graphics and video media.
• Provide guidance and feedback to designers and content creators to ensure alignment with campaign objectives.
• Manage the sourcing and organization of visual assets, drawing from various client-provided sources.
• Analyze the performance of creative assets and collaborate on continuous improvement initiatives.
• Stay updated with the latest industry trends to infuse fresh, innovative ideas into campaigns.