HubSpot CRM Manager (US Insurance Company)

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Requirements:

• Minimum of 3-5 years of experience managing HubSpot CRM in a tech-driven environment, preferably in insurtech or fintech.
• Proficient in Zoominfo or any other data aggregator.
• Strong understanding of marketing and sales funnels, CRM automation, and data analysis.
• Proficiency in CRM integrations and familiarity with API connections.
• Experience in creating and managing automated marketing campaigns.
• Detail-oriented, analytical mindset with a proactive approach to solving issues.
• Excellent written and verbal communication skills.

Responsibilities:

• Oversee HubSpot setup, customization, automation, and maintenance to align with business goals.
• Ensure accurate and up-to-date customer and lead data within the platform.
• Design and implement lead generation and nurturing workflows to maximize engagement and conversions.
• Collaborate with sales and marketing teams to create targeted campaigns and improve lead scoring criteria.
• Manage email campaigns, landing pages, and forms while optimizing content through A/B testing.
• Generate and analyze dashboards on lead engagement, conversion rates, and campaign ROI for strategic insights.
• Develop automated workflows to enhance productivity, including triggered emails and follow-up sequences.