Paid Social Lead

Posted 2024-11-16

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💎 Seniority level: Lead, 3-5 years

📍 Location: USA

🔍 Industry: Healthcare / Nutrition

🏢 Company: Nourish

⏳ Experience: 3-5 years

🪄 Skills: LeadershipSQLData AnalysisCross-functional Team LeadershipData analysisCommunication SkillsAnalytical SkillsCollaborationMicrosoft ExcelProblem SolvingAttention to detailOrganizational skillsTime ManagementWritten communication

Requirements:

3-5 years of direct experience managing Meta and TikTok ads.
Experience scaling channels and managing 7-figure monthly budgets.
Experience producing high-performing creatives for channels with either an in-house or external creative team.
Have fully owned analytics for channels, including test results, forecasting, reporting, and running analyses.
Must be proficient at Excel; SQL proficiency preferred.
Have a passion for food as medicine and nutrition therapy.

Responsibilities:

Fully own Meta and TikTok, from high level strategy to hands-on-keyboard execution, including audience strategy, account structure, pacing, and campaign optimization.
Collaborate with the Creative team to produce high-performing ads that fuel your channels.
Own landing page testing for channels, driving hypotheses, test design, and collaborating with design and web teams on execution.
Lead goal setting, forecasting, and reporting for channels, aligning with larger business goals.

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