ApplyGrowth Marketing Lead, Paid Social
Posted about 1 month agoViewed
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💎 Seniority level: Lead, 3-5 years
📍 Location: USA
🔍 Industry: Healthcare / Nutrition
🏢 Company: Nourish
⏳ Experience: 3-5 years
🪄 Skills: LeadershipSQLData AnalysisCross-functional Team LeadershipCommunication SkillsAnalytical SkillsCollaborationMicrosoft ExcelProblem SolvingAttention to detailOrganizational skillsTime ManagementWritten communication
Requirements:
- 3-5 years of direct experience managing Meta and TikTok ads.
- Experience scaling channels and managing 7-figure monthly budgets.
- Experience producing high-performing creatives for channels with either an in-house or external creative team.
- Have fully owned analytics for channels, including test results, forecasting, reporting, and running analyses.
- Must be proficient at Excel; SQL proficiency preferred.
- Have a passion for food as medicine and nutrition therapy.
Responsibilities:
- Fully own Meta and TikTok, from high level strategy to hands-on-keyboard execution, including audience strategy, account structure, pacing, and campaign optimization.
- Collaborate with the Creative team to produce high-performing ads that fuel your channels.
- Own landing page testing for channels, driving hypotheses, test design, and collaborating with design and web teams on execution.
- Lead goal setting, forecasting, and reporting for channels, aligning with larger business goals.
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