B2B Field Marketing Manager

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Requirements:

• Academic credentials in Advertising and Marketing with proven experience in integrated marketing and digital campaigns.
• Hands-on experience in B2B field marketing, managing demand generation campaigns including segmentation strategies and A/B testing.
• Proficiency with marketing automation tools like Salesforce Marketing Cloud and Hubspot.
• Strong problem-solving, organizational, and logical reasoning skills.
• Fluency in both Portuguese and English.

Responsibilities:

• Analyze, generate, and accelerate marketing pipelines focusing on channel performance and conversion rates.
• Lead messaging strategy and provide insights on market trends and competitor analysis.
• Create lead generation strategies targeting enterprise and mid-market accounts.
• Manage and execute B2B events, webinars, and trade shows that prioritize client engagement.
• Adapt marketing efforts to align with sales cycles and buyer journeys.
• Collaborate with PR and content creators for market leadership and content promotion.
• Engage with executive level stakeholders to ensure marketing aligns with revenue goals.