Market Research Analyst

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Requirements:

• Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or a related field.
• 2-4 years of experience in market research or competitive intelligence.
• Experience in the public sector or technology space is preferred.
• Familiarity with Salesforce and Tableau.
• Strong analytical skills to interpret complex data.
• Knowledge of public sector procurement processes.
• Excellent written and verbal communication skills.
• Experience collaborating with cross-functional teams.
• Strong project management skills and attention to detail.
• Ability to work independently and manage multiple priorities.

Responsibilities:

• Conduct analysis of FOIA requests and competitor contracts.
• Create battle cards and market comparison reports highlighting GovOS’s strengths.
• Perform win/loss interviews for strategic RFP approaches.
• Research and monitor public sector market trends and legislation.
• Provide pricing analysis to support sales efforts.
• Assist in Ideal Customer Profile analysis.
• Create State Level Total Addressable Market assessments.
• Develop ICP and TAM models for state markets.
• Assist in creating state-level pitch decks.
• Manage research projects and collaborate with state teams.
• Track relevant legislation impacting public sector market strategies.
• Prepare reports on competitor strengths and weaknesses.