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Growth Marketing Lead, Referrals

Posted 2024-11-15

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💎 Seniority level: Lead, 4-6+ years

📍 Location: US

💸 Salary: 108000 - 135000 USD per year

🔍 Industry: Mental healthcare

🏢 Company: Headway

🗣️ Languages: English

⏳ Experience: 4-6+ years

🪄 Skills: LeadershipBusiness DevelopmentData AnalysisCross-functional Team LeadershipStrategyBusiness developmentData analysisCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communicationMultitasking

Requirements:
  • 4-6+ years of experience as a growth marketer or operator in high-growth environments.
  • Empathetic, customer-centric approach focusing on customer experience.
  • Data-driven mindset with a passion for deriving insights from numbers.
  • Ability to thrive in fast-paced, high-growth startup environments.
  • Proven track record of setting targets and developing strategies to meet them.
  • Experience working with cross-functional teams.
  • Experience with referral programs, B2B, and/or marketplaces (a plus).
Responsibilities:
  • Design and launch new experiments to extend the referral program.
  • Work with a dynamic cross-functional team to create new product features.
  • Optimize existing channel tactics to achieve channel goals.
  • Leverage customer and data insights for new segmentation strategies.
  • Develop user engagement strategies across segments and cohorts.
  • Track and analyze program performance for optimization.
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