Growth Marketing Manager (Freelance)

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Requirements:

• Commercial-minded with a proven track record in driving strong commercial performance.
• At least 8 years of relevant work experience.
• Bachelor Degree required.
• Strong analytical mindset with the ability to turn data into actionable insights.
• Possess a creative flair and capability to innovate.
• Great team player thriving in a collaborative environment.
• Strong influencing and decision-making skills.
• Project management skills in a fast-paced setting.
• Sense of ownership and pride in performance's impact on company success.
• Comprehensive knowledge of digital industry market trends and opportunities.
• Ability to allocate commercial gaps and opportunities.

Responsibilities:

• Own the end-to-end funnel performance for responsible product segments and identify gaps to improve performance.
• Create and execute integrated campaign and customer lifecycle strategy driving measurable KPI performance.
• Manage the global campaign briefing process, collaborating with stakeholders while adhering to timing and budget.
• Develop a roadmap for experimentation and testing to enhance commercial performance.
• Measure and report growth marketing activity performance against defined KPIs.
• Collaborate with Digital Marketing, Product & Experience, and Performance Hub teams.
• Work with the Analytics team to address performance gaps through innovative solutions.
• Leverage 3rd party channels for additional revenue streams.
• Align with local marketing teams for activation supporting global campaigns.