Marketing Copywriter

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Requirements:

• Impeccable copywriting craft; demonstrated success in product storytelling and direct response marketing.
• 5+ years experience at agency/in-house writing marketing and product copy for innovative brands.
• Versatile with experience in different forms of copywriting, including advertising, conversion, and UX.
• Awareness of cultural trends with a desire to experiment with new campaign strategies.
• Ability to juggle multiple projects under tight deadlines without much oversight.
• Comfort in leading and collaborating with others to develop creative strategies and key messages.
• Detail-oriented with a focus on writing quality and impact.

Responsibilities:

• Work mostly on growth marketing initiatives; execute on lots of short form copy while maintaining high standards for craft.
• Create compelling ads and emails that drive conversion, sign up, and retention; create compelling, channel-specific ideas and messages.
• Pitch and brainstorm ad/branding ideas that elevate Lovevery’s mindshare and confidence among new parents.
• Team with designers and video editors to bring campaigns and brand initiatives to life.
• Ensure cohesive copy across channels; make sure we're all telling the same story.
• Develop hypotheses about messaging and measure the results to refine work accordingly.
• Collaborate with various internal and external partners on cross-functional projects.
• Immerse yourself in child development science and Lovevery products to ensure strong communication.