Social Media Strategist

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Requirements:

• Proven experience in a social media marketing role with a track record of driving positive Return on Ad Spend (ROAS).
• Excellent writing, graphic design, presentation, and communication skills.
• Hands-on experience with Meta Business Manager, Meta Ads Manager, Pinterest Ads Manager, and other social platforms.
• Proficient in Google Analytics and capable of analyzing campaign data for actionable insights.
• Experience with design tools such as Canva, Adobe Photoshop, or Illustrator.
• Solid understanding of online marketing trends and major channels.
• Positive attitude, detail-oriented, customer-focused with strong multitasking and organizational abilities.
• Fluent in English, both written and spoken.
• Bachelor’s degree in Communications, Digital Marketing, Media Design, or a related field.
• Experience with TikTok, Snapchat, Twitter, and LinkedIn is a plus.

Responsibilities:

• Generate, edit, and publish original content that fosters engagement and user interaction.
• Develop and implement social media advertising strategies through competitive research and audience identification.
• Create visually appealing social media templates based on brand guidelines and current trends.
• Manage content calendars and syndication schedules for timely content delivery.
• Analyze social data metrics and apply insights to enhance results.
• Generate detailed reports outlining campaign progress and performance metrics.