Google Ads and SEO Specialist

Posted 2024-11-14

📍 Location: Canada, Portugal, Brazil, Argentina, Colombia

🔍 Industry: Online education

🗣️ Languages: English

🪄 Skills: Data AnalysisElasticSearchJavaJavascriptGoogle AnalyticsContent creationData analysisElasticsearchGoCommunication SkillsAnalytical SkillsCollaborationMicrosoft ExcelJavaScriptProblem SolvingSEOMicrosoft OfficeAttention to detailOrganizational skillsTime ManagementWritten communication

Requirements:

Excellent English written and verbal communication skills.
Proven experience with Google Ads media buying, managing budgets of $20K-$25K+ per month.
Ability to utilize industry-standard and cutting-edge Google Ads strategies to capture high-converting leads.
Skilled in SEO strategy and proficient with tools like Semrush and Ahrefs for website optimization.
Expertise in content creation for SEO, including engaging blogs, meta tags, and ad copy.
Analytical mindset with a grasp of performance metrics and marketing attribution tools like WickedReports.
Self-starter comfortable with minimal supervision, flexible, and organized.
Experience in the continuing education or online learning space with a data-driven approach to campaign optimization.

Responsibilities:

Build and implement a comprehensive Google Ads campaign strategy focused on driving conversions and achieving optimal ROAS.
Develop and execute an SEO strategy emphasizing on-page optimizations, content creation, and keyword analysis.
Regularly analyze and adjust campaigns to improve performance against budget goals, using tools like WickedReports.
Provide weekly progress reports on campaigns, transitioning to less frequent reporting as familiarity with the role increases.

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