Senior Manager, Global Paid Social + TV Marketing

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Requirements:

• Bachelor's Degree and 7+ years in Digital Marketing.
• 4+ years of hands-on Paid Social experience with various advertising platforms.
• Demonstrated expertise in working within CAC targets and executing multi-million dollar budgets.
• Analytical mindset with proficiency in analytics tools.
• Knowledge of attribution and measurement methodologies.
• Comfort executing testing practices.
• Strong understanding of marketing technology capabilities.
• Excellent communication and presentation skills.
• Proven leadership skills with a record of coaching teams.
• Up-to-date with trends in online marketing.
• Strong relationship building and interpersonal skills.

Responsibilities:

• Lead our global Paid Social and TV marketing, optimizing our global investment toward performance goals through strategic management.
• Be the key decision-maker for all matters relating to Paid Social and TV, addressing challenges requiring deep analysis.
• Drive reporting and analysis to gauge channel performance against targets.
• Oversee ad concepting, reviews, and approvals along with performance reporting.
• Develop and execute a robust testing plan for channel optimization.
• Collaborate effectively with internal stakeholders.
• Manage, mentor, and provide guidance to a direct report.