Social Media Associate

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Requirements:

• Minimum of 2 years in social media management, with a portfolio demonstrating campaigns, preferably within Senegal.
• Fluency in English is essential; proficiency in French is a plus.
• In-depth knowledge of the Senegalese audience’s cultural nuances, online behavior, and preferences.
• Proficient in social media management tools, content scheduling platforms, and analytics tools.
• Strong creative vision paired with the ability to pivot strategies based on real-time insights.
• Excellent verbal and written communication skills; capable of leading social media initiatives and working collaboratively with cross-functional teams.

Responsibilities:

• Design and execute innovative social media strategies tailored to engage the Senegalese audience and align with the company’s goals.
• Oversee the creation, scheduling, and publishing of high-quality, relevant, and engaging content (visuals, videos, and text).
• Foster and manage interactions across social media channels, responding to comments, messages, and mentions to build brand loyalty and trust.
• Track, analyze, and report on key performance indicators (KPIs) to measure the success of social media initiatives and inform future strategies.
• Monitor trends in social media, pop culture, and the competitive landscape within Senegal to keep content fresh and relevant.
• Collaborate closely with marketing, creative, and product teams to ensure cohesive messaging and campaigns across all touchpoints.