Director of Marketing Operations & Analytics

Posted 2024-11-14

💎 Seniority level: Director, Minimum of 8 years

💸 Salary: 140000 - 220000 USD per year

🔍 Industry: Technology / Software Development

🏢 Company: Automattic Careers

🗣️ Languages: English

⏳ Experience: Minimum of 8 years

Requirements:

Minimum of 8 years of experience in marketing operations or analytics.

Bachelor's degree in marketing, business, or related field; MBA or advanced degree is a plus.

Experience translating business questions into analytical frameworks.

Strong understanding of marketing analytics principles and frameworks.

Proven experience partnering with data experts for business impact.

Experience with marketing tools and platforms ensuring data flow.

Excellent stakeholder management and cross-functional collaboration.

Strong business acumen connecting data insights to strategy.

Problem-solving skills; strategic and creative thinking required.

Proficiency in marketing automation platforms, CRM systems, and advanced analytics tools.

Responsibilities:

Define marketing's measurement needs and collaborate with the Data Division.

Transform complex data analysis into actionable recommendations for marketing teams.

Streamline processes and technology to support data-informed marketing.

Design and implement measurement frameworks for marketing activities.

Lead marketing reporting evolution, focusing on critical metrics for business growth.

Bridge gaps between marketing, technology, and data teams for cohesive strategies.

Evaluate and implement marketing technology solutions.

Define KPIs and success metrics aligned with business objectives.

Collaborate to develop models for marketing spend allocation and ROI assessment.

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