Senior Marketing Business Analyst, Home Care - Remote

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Requirements:

• Minimum bachelor’s degree required; MBA or equivalent experience preferred.
• Minimum 5+ years of experience delivering business analytics and reporting.
• Minimum 5+ years of experience in SQL or Snowflake.
• Minimum 5+ years of experience in a performance marketing-based role.
• Minimum 5+ years of working with reporting tools such as Tableau.
• Excellent analytical, problem-solving, listening, interpersonal, and verbal/written communication skills.
• Experience with web analytics tools like Google Analytics, Adobe Analytics, or similar.
• Familiar with reporting on key performance indicators related to direct-to-consumer business.
• Experience working with finance teams and large data sets.

Responsibilities:

• Leverage owned and external data sources to enhance reporting capabilities for marketing decisions.
• Manage short and long-term reporting needs using PowerBI, Tableau, and Excel.
• Deliver KPIs to support business strategy and ensure data integrity.
• Provide automated and ad-hoc reporting for the direct-to-consumer healthcare business.
• Develop new reporting capabilities and visualizations for accurate metrics.
• Improve data hygiene and reporting accuracy.
• Collaborate with BI and finance teams to create insights based on business needs.
• Ensure compliance with HIPAA regulations for protected data.
• Support decision-making through complex analysis and identifying opportunities.