Director, Marketing Operations and Analytics

Posted 2024-11-14

💎 Seniority level: Director, 7+ years

📍 Location: Costa Rica

🔍 Industry: Software

🏢 Company: Acquia

⏳ Experience: 7+ years

🪄 Skills: LeadershipProject ManagementSQLData AnalysisSalesforceStrategyData analysisData scienceCollaborationPresentation skillsComplianceCoaching

Bachelor’s degree in Marketing, Business, Data Science, or related field; MBA or advanced degree preferred.
7+ years of experience in marketing operations, analytics, or related roles.
At least 3 years in a leadership capacity in a SaaS or technology driven environment.
Extensive experience with CRM systems (Salesforce) and marketing automation platforms (Salesforce Marketing Cloud).
Proven track record of managing complex marketing technology stacks and multi-channel campaigns.
Expertise in building and managing advanced analytics models.
Strong understanding of marketing KPIs and development of dashboards.
Experience with Account-Based Marketing (ABM) and tools like 6Sense.
Proficiency in data analysis tools (Domo) and knowledge of SQL.
Experience working closely with sales operations and revenue teams.
Proven ability to implement impactful marketing technology.
Excellent leadership and project management skills.

Design and lead the marketing operations strategy, ensuring scalable processes across lead management, campaign execution, and performance tracking.
Manage the marketing technology stack for seamless integration and alignment with sales and customer success teams.
Own the lead management process for high-quality lead transitions to sales.
Develop and optimize marketing workflows to increase efficiency through automation.
Ensure cross-functional alignment between marketing, sales, and account management.
Govern data management and integrity, enforcing compliance and accuracy across platforms.
Lead marketing analytics, creating dashboards and reports on customer journeys.
Build and maintain marketing models for forecasting and performance measurement.
Partner with finance and revenue operations to align marketing metrics with business objectives.
Monitor market trends to inform strategy and optimization efforts.
Deliver insights to the executive team to identify growth opportunities.