Marketing Operations Specialist - Marketo

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Requirements:

• Extensive experience with marketing automation platforms, particularly Braze.
• Technical foundation in SQL for data manipulation.
• Proficiency in Liquid, HTML, and CSS for campaign customization.
• Strong expertise in data management including import, export, validation, and hygiene.
• Solid understanding of audience segmentation and campaign targeting.
• Ability to develop insightful reports and dashboards.
• Familiarity with analytics tools like Google Analytics or Tableau.
• Proven collaboration with stakeholders to align tech solutions with business goals.
• Familiarity with DBT and experience with RestAPIs and Postman is welcome.

Responsibilities:

• Lead the strategic planning and execution of B2B CEP initiatives.
• Focus on optimizing marketing automation, workflows, and internal processes.
• Scope and capture requirements for new marketing priorities, collaborating with multiple teams.
• Drive Braze integration and assist with platform governance.
• Ensure the integrity and accuracy of customer data, maintaining compliance.
• Develop reports and dashboards to measure marketing performance.
• Collaborate on cross-platform digital solutions and marketing tech strategies.
• Document processes and provide training on new tools.
• Monitor platform performance for quality marketing campaigns.
• Develop tailored initiatives for VIP customers using Braze.