Content Marketing Strategist

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Requirements:

• A degree in communications, marketing, or a related field.
• 3-5 years experience in email marketing strategies or 5-6 years in a similar marketing role.
• Excellent writing and presentation skills with required writing samples.
• Familiarity with AP Style guide and experience with B2B content.
• Experience with Hubspot, Asana, WORDPRESS, or Salesforce is a plus.
• Strong project management skills and proficiency in content development tools like Microsoft Office and Google applications.
• Attention to detail and proficiency in corporate and creative writing.
• Experience with Google Analytics and social media measurement tools is a plus.
• Understanding of the digital, mobile, programmatic, and ad ecosystem.

Responsibilities:

• Proactively work with GroundTruth teams to craft company success stories, news, and insights.
• Manage and monitor social media channels and website content.
• Collaborate with stakeholders to create and distribute relevant communications.
• Develop and publish data-focused content with the Insights Team.
• Support PR programs regarding award submissions and SEO.
• Track and report quarterly metrics for content program growth.
• Curate content for newsletters, events, webinars, and the company blog.
• Prioritize and manage projects while ensuring overall success.
• Provide content counsel to internal clients and manage stakeholders' expectations.
• Support go-to-market products and corporate initiatives.