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Search Engine Optimization Manager

Posted 2024-11-13

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💎 Seniority level: Manager, 8+ years

📍 Location: Canada

💸 Salary: 122000 - 151000 CAD per year

🔍 Industry: Software / Online Education

🏢 Company: Thinkific

🗣️ Languages: English

⏳ Experience: 8+ years

🪄 Skills: Project ManagementData AnalysisGoogle AnalyticsStrategyData analysisCollaborationSEO

Requirements:
  • Has 8+ years experience in an SEO-related role, preferably within a tech company
  • Proven track record in developing and leading SEO strategies, not just execution, with a deep understanding of both the strategic and tactical aspects of SEO
  • Possesses strong knowledge of SEO best practices, A/B testing, data analysis, technical SEO
  • Is proficient in SEMRush, Google Search Console, Google Analytics, Wordpress
  • Can effectively communicate value being driven and strategy to other teams, both written and verbally
  • Communicate strategy and data storytelling, presenting information in a compelling way that highlights key insights, drives action, and establishes clear connections
  • Able to build meaningful and successful relationships with partners and team members, putting their interpersonal skills to good use through collaboration
  • Holds strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines
  • Has a results-oriented mindset with a focus on using data insights to drive measurable outcomes
  • Loves to learn and grow. You’ve found (and keep looking for) ways to level up your skills in this field, whether that’s through formal education, gaining professional experience, or maybe even building your own business
Responsibilities:
  • Develop and own the results of a comprehensive SEO strategy for the core site and blog, including on-page and off-page elements
  • Collaborate with the content team to develop a content marketing SEO strategy; assist them in building a roadmap
  • Analyze and monitor rankings of key search terms and the organic traffic to our website properties
  • Research keyword opportunities and provide them to members across our marketing team
  • Monitor our website properties for any technical SEO issues or opportunities and surface them to the relevant development teams when you can’t resolve yourself
  • Create SEO strategies in support of product launches and large marketing campaigns
  • Support product and development teams with SEO-related requests, including how we improve the SEO of our users’ websites
  • Communicate results, insights and recommendations to a broad range of stakeholders
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