Digital Marketing Tracking Specialist

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Requirements:

• Bachelor’s degree in Marketing, Data Analytics, Information Systems, or a related field.
• 2+ years of experience in digital marketing tracking or web analytics.
• Proven expertise with Google Tag Manager, Google Analytics, and other digital marketing tools.
• Strong understanding of UTM parameters, pixel tracking, and tag management.
• Proficient in Excel and data visualization tools like Data Studio or Power BI.
• Strong analytical skills with attention to detail.
• Excellent communication and documentation skills.

Responsibilities:

• Set up and manage tracking systems using Google Tag Manager, ensuring key metrics and conversions are captured.
• Configure Google Analytics and other tracking platforms for goals, events, and custom dimensions.
• Collaborate with marketing team to establish tracking plans for PPC and SEO campaigns.
• Create custom reports and dashboards to monitor marketing performance.
• Work closely with cross-functional teams to ensure accurate implementation of tracking tags.
• Identify opportunities for campaign performance improvement based on tracking data.