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Marketing Operations Director

Posted 2024-11-13

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💎 Seniority level: Director, 10+ years

🔍 Industry: B2B SaaS

🏢 Company: Rithum

⏳ Experience: 10+ years

Requirements:
  • 10+ years of experience in marketing operations, ideally within global B2B SaaS.
  • Hands-on experience with Marketing Automation (Marketo), CRM (Salesforce), and ABM (6Sense).
  • Proven execution of multi-channel marketing campaigns.
  • Expertise in data management, analytics, and reporting for actionable insights.
  • Exceptional communication, project management, and problem-solving skills.
  • Financial acumen with a history of managing budgets and achieving ROI.
Responsibilities:
  • Shape and implement a global marketing operations and technology structure aligned with business objectives.
  • Collaborate with department leads to design and manage multi-channel campaigns.
  • Oversee selection and optimization of marketing technologies ensuring CRM and ABM alignment.
  • Work with data analysts to build marketing inputs for analytics platforms for informed decision-making.
  • Partner with various teams to enhance lead quality and management processes.
  • Deliver ABM insights by collaborating with Sales Enablement.
  • Train internal teams on marketing automation best practices.
  • Manage marketing technology budget for cost-efficiency.
  • Ensure data accuracy and compliance in marketing platforms.
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