Senior Marketing Analyst

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Requirements:

• Degree in Math, Statistics, Economics, or similar field.
• 5+ years experience in data analytics/science, business analytics, or marketing analytics.
• Strong understanding of marketing/sales funnel analytics and performance metrics.
• Proficiency in data analysis and visualization tools (Looker, SFDC, Google Analytics, HockeyStack, etc.).
• Experience with A/B testing, media mix modeling, and multi-touch attribution.
• Experience optimizing for website performance and SEO (Google Search Console).
• Ability to leverage large datasets to develop recommendations.
• Excellent written and verbal communication skills.

Responsibilities:

• Define and execute strategies for growing the sales pipeline through full funnel optimization.
• Provide recommendations to marketing leadership for overall strategy and pipeline generation efforts.
• Develop and maintain a pipeline attribution model and provide efficiency recommendations.
• Monitor competitive environment for effective performance marketing strategy.
• Build dashboards and reports to track pipeline generation performance.
• Analyze conversion performance of web pages and recommend improvements.
• Improve SEO of key pages through technical and content recommendations.
• Collaborate with Marketing Operations to process leads according to SLA.