Manager, Channel Marketing

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Requirements:

• 5+ years of experience in channel management, digital marketing, or brand marketing roles, with successful optimization of channels.
• Strong knowledge of marketing channels including social media, email, paid media, and influencer marketing.
• Experience with data analysis and performance reporting tools for informed decision-making.
• Excellent project management and organizational skills to manage multiple projects.
• Strong communication and collaboration skills for effective teamwork.
• Creative thinker with a growth mindset and passion for innovation.
• Familiarity with marketing automation tools and CRM systems.
• Strong understanding of brand strategy across various channels.
• Collaborative mindset with experience in working with brand, creative, insights, and marketing teams.

Responsibilities:

• Develop and execute strategic marketing plans for assigned channels, aligning with brand vision and business goals.
• Collaborate with creative, content, and social media teams to design and implement channel-specific campaigns, optimizing for engagement.
• Analyze channel performance data regularly, providing insights and recommendations for optimization.
• Drive continuous improvements to achieve KPIs and business objectives.
• Work with Growth, Product, and Insights teams to align channel activities with customer journeys and growth targets.
• Manage relationships with external agencies and media partners for effective campaign execution.
• Oversee channel budgets, ensuring resource optimization.
• Stay updated on industry trends to discover opportunities for brand growth.