Growth Hacker

View full description

Requirements:

• Strong quantitative skills with experience in using data to make decisions from various sources.
• Familiarity with tools like HubSpot, Segment, or similar CRM/marketing automation platforms.
• Experience with paid ads (Google, Facebook, LinkedIn), SEO, content marketing, and social media growth tactics.
• Ability to design and test growth experiments, track success metrics, and iterate.
• Innovative and adaptable thinker capable of identifying unique growth opportunities.
• Familiarity with pricing strategies, especially subscription-based SaaS models.
• Knowledge of or experience in implementing viral/referral loops.
• Ability to use SQL databases and structured data for decision-making.

Responsibilities:

• Develop and execute customer acquisition strategies to drive new leads and signups.
• Work across various channels (paid, organic, social, content, partnerships) to maximize reach and minimize cost per acquisition.
• Build effective onboarding flows to ensure a smooth start for new customers.
• Run data-driven growth experiments, A/B tests, and optimizations across the customer journey.
• Implement and iterate on user acquisition, activation, and retention initiatives.
• Define, track, and measure key performance metrics (e.g., conversion rates, LTV, CAC, churn).
• Design landing pages, emails, and in-product experiences to optimize lead-to-customer conversion rates.
• Collaborate with the product team to optimize the website, product features, and customer journey for better engagement.
• Design retention programs and campaigns to increase customer lifetime value.
• Identify upsell opportunities and create campaigns to encourage increased customer engagement.
• Use analytics tools to track and report on the effectiveness of growth initiatives.