Remote Sales Development Representative - Marlborough, MA

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Requirements:

• 3+ years of experience in business development or marketing, preferably in IT or small business sectors.
• Bachelor’s degree in a related field.
• Proven experience as a Business Development Representative, Sales Account Executive, or similar role.
• Proficiency in various sales techniques, including cold calling.
• Solid understanding of CRM systems and basic knowledge of Marketing Automation Platforms.
• Strong organizational, time management, and problem-solving skills.
• High attention to detail.
• Advanced proficiency with Word, Outlook, Publisher, and Excel; ability to work with database files and Excel spreadsheets.
• Strong formatting skills for marketing communications, emails, and sales letters.
• Ability to follow a production schedule, meet deadlines, and manage time effectively.

Responsibilities:

• Engage potential clients through cold calls and emails, primarily following up after marketing campaigns.
• Provide weekly marketing reports to leadership on leads generated, lead sources, cost per lead, closed sales, conversion rates, and ROI.
• Assist with creating and managing campaigns within the company’s CRM.
• Support weekly prospecting campaigns, both online and offline.
• Oversee inbound lead qualification and follow-up, ensuring all leads are accurately tracked and managed.