VP of Revenue Marketing, New Business

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Requirements:

• High degree of curiosity and passion for revenue marketing trends, especially within inbound and paid media.
• Strong executive presence and track record of building high-performing teams.
• Experience in building programs that drive differentiation and innovation in go-to-market strategy.
• Expertise in owning and driving measurable results.
• Hunger for data and a strong measurement focus.
• Ability to motivate cross-functional teams toward a common revenue goal.
• Comfortable navigating ambiguity and establishing new programs.
• Expertise in digital/inbound marketing, paid media, and technology to drive revenue growth.
• MBA preferred, but not required.

Responsibilities:

• Develop the Marketing strategy, tests and capabilities needed to drive outsized revenue growth within our core funnel.
• Ensure marketing strategies are aligned to revenue goals, owning full funnel performance and all associated metrics from MQL to deal in partnership with Finance and Sales teams.
• Build the operating model, data and measurement strategy to effectively grow and optimize our funnel.
• Infuse industry best practices, breakthrough channels, and bold innovation to position Toast as a leader in revenue marketing.
• Drive a best-in-class approach to multi-channel demand generation.
• Develop an experimentation roadmap to test new growth channels and marketing tactics.
• Partner cross-functionally to drive coordinated revenue programs.
• Advise and partner with the Brand Marketing team on media programs.
• Lead and grow a team of motivated revenue marketing professionals.