Local SEO Specialist

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Requirements:

• Bachelor's degree in marketing, business, or a related field (or equivalent experience).
• Proven experience (2+ years) in local SEO and digital marketing.
• Strong understanding of local search ranking factors and optimization techniques.
• Proficiency in using local SEO tools and platforms (e.g., Google My Business, Yext, BrightLocal).
• In-depth knowledge of on-page and off-page SEO best practices.
• Knowledge of local schema markup and its implementation.
• Understanding of customer reviews and reputation management in local SEO.
• Familiarity with content management systems (e.g., WordPress), HTML, and CSS is a plus.

Responsibilities:

• Develop and execute local SEO strategies for clients across various industries.
• Conduct comprehensive local SEO audits to identify areas for improvement and develop actionable recommendations.
• Perform local keyword research and optimize website content, meta tags, and other on-page elements.
• Manage and optimize Google My Business listings and other local business profiles.
• Coordinate with the content team to create locally-focused content.
• Build and manage local citations and backlinks to improve local search rankings.
• Monitor and analyze local search performance using SEO tools.
• Conduct local competitor analysis to identify opportunities for improvement.
• Stay up-to-date with the latest local SEO trends and adapt strategies.
• Assist in the development and implementation of local SEO best practices.