Digital Growth Marketing Manager

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Requirements:

• Channel management expertise for optimizing lead conversion and analyzing performance metrics.
• Experience in managing multiple acquisition channels including paid, affiliate, and local listings.
• Data-driven approach with analytical skills to interpret data using tools like Excel and SQL.
• Mindset for process automation and efficiency, utilizing technologies like Zapier.
• Hands-on experience in managing daily channel operations and collaborating within teams.

Responsibilities:

• Manage lead acquisition efforts across various digital platforms to enhance brand visibility.
• Guide the partner success team to strengthen relationships with lead partners and meet performance targets.
• Manage ratings and review platforms to respond to feedback and promote positive customer experiences.
• Manage posting activities for pro acquisition to maintain new pro signups.
• Utilize tools like Retool and Zapier for workflow automation to increase efficiency.
• Develop and enhance the referral program using strategic partnerships.
• Work closely with product, sales, engineering, and customer service teams to align strategies with business objectives.
• Evaluate and test new acquisition channels to identify opportunities for growth.