Senior Manager, Creative Concepts

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Requirements:

• 7+ years of experience in creative campaign development with a focus on cross-media concepting.
• Proven ability to think strategically and creatively, supported by a strong portfolio of successful campaigns.
• Experience leading cross-functional teams.
• Deep understanding of branding, marketing, and creative storytelling.
• Strong presentation skills and the ability to clearly articulate creative ideas to stakeholders.
• Passion for industry trends and emerging media.
• Ability to balance creativity with a data-driven approach to measure effectiveness.

Responsibilities:

• Lead the ideation and development of campaign concepts spanning across digital, social, traditional, and emerging media channels.
• Partner with brand and creative strategists to ensure campaign alignment with brand strategies and marketing objectives.
• Exhibit creative thinking to generate compelling ideas.
• Collaborate with cross-functional teams for seamless execution.
• Oversee creative direction from concept to execution.
• Present campaign ideas to stakeholders, articulating concepts and strategy.
• Stay ahead of industry trends, bringing fresh ideas to the team.
• Mentor junior creative team members, fostering collaboration.
• Analyze campaign performance, using data-driven insights for optimization.
• Manage project timelines and budgets effectively.