Director, Paid Media

View full description

Requirements:

• 8-10+ years of experience in paid media strategy and execution.
• Proven track record in managing large-scale media budgets and achieving high ROI across digital platforms including search, social, display, programmatic, OOH, and TV.
• Hands-on experience with paid media channels.
• Expertise in direct response creative strategy.
• Strong analytical skills for performance benchmarking and result analysis.
• Demonstrated leadership capabilities in team management and mentorship.
• Excellent communication skills for presenting strategies and results.
• Strategic mindset focused on aligning media efforts with brand objectives.
• Ability to integrate new technologies and stay ahead of industry trends.
• Experience collaborating with media agencies and cross-functional teams.

Responsibilities:

• Oversee comprehensive paid media strategies across multiple channels including social, search, display, programmatic, TV, and OOH.
• Optimize paid media budgets for maximum ROI based on measurement insights.
• Lead planning of high-impact campaigns using analytics and customer insights.
• Collaborate with creative teams to develop effective direct response ads.
• Explore and implement new technologies and channels to enhance paid media.
• Establish partnerships with media agencies and industry leaders for campaign success.
• Set performance benchmarks to inform continuous improvement.
• Align paid media strategies with brand positioning.