10+ years of experience in media strategy, media planning, or brand media management, with proven success in driving brand media campaigns.
Strong understanding of media planning and buying across various channels, including digital, social, TV, and print.
Leadership experience managing media teams and working cross-functionally within marketing organizations.
Strong analytical skills, with the ability to interpret media performance data and drive optimizations.
Excellent communication and collaboration skills, with the ability to manage external partners and internal stakeholders.
Excellent negotiation abilities with a proven track record of managing large-scale media budgets and optimizing spend for maximum efficiency.
Strong experience in developing media strategies that support brand growth and engagement.
Collaborative mindset, with experience working closely with creative, insights, and marketing teams to ensure cohesive and impactful brand messaging.
Deep understanding of current digital marketing trends and the evolving customer landscape.
Agility in fast-paced environments, with a proven ability to navigate ambiguity, solve complex problems, and drive brand innovation across multiple platforms.
Responsibilities:
Design and implement comprehensive media strategies across multiple platforms (TV, radio, print, digital, social, etc.) to promote the brand and drive marketing goals.
Collaborate closely with internal marketing, creative, and brand teams to ensure cohesive messaging and campaign delivery.
Manage media planning, buying, and optimization to ensure efficient use of budgets and maximize return on investment.
Maintain strong relationships with media agencies, ad tech partners, and other vendors to ensure high-quality service and creative media solutions.
Monitor media performance, leveraging analytics and insights to drive optimization and improvements in media strategy.
Develop strategic media plans that align with key product launches, campaigns, and overall brand marketing goals.
Stay up to date with media trends, consumer behaviors, and competitive landscapes to identify new opportunities for brand growth and visibility.
Lead a team of media strategists, providing guidance, mentorship, and development opportunities.
Ensure timely and successful delivery of all media campaigns, overseeing project timelines and budgets.
Oversee media budgets, ensuring optimal allocation of resources to maximize ROI while staying within financial constraints.