Director of Field Marketing

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Requirements:

• Bachelor’s degree in Business Administration, Marketing, or a related field preferred.
• Minimum of 7 years of experience in Lead Generation (home improvement preferred) with 5 years in Field Marketing Management.
• Proven track record of leading teams that meet and exceed targets.
• Demonstrated leadership experience with the ability to inspire and mentor a diverse team.
• Strong analytical skills and a data-driven mindset.
• Excellent communication and interpersonal skills.
• Strong project management skills with a history of managing multiple initiatives.
• Proficient in CRM software (Salesforce preferred) and Microsoft Office.
• Willingness to travel as required.

Responsibilities:

• Develop and execute comprehensive field marketing strategies to maximize lead generation and conversion rates, driving sales growth in alignment with company goals.
• Direct, guide, and cultivate a team of field marketing professionals, fostering a culture of excellence, collaboration, and teamwork across various locations.
• Analyze market trends and customer insights to inform promotional strategies and enhance customer engagement.
• Oversee budgets for field marketing activities, ensuring optimal resource allocation and measurable return on investment.
• Collaborate with Sales, Product Development, and Corporate Marketing teams to align field initiatives with broader business objectives.
• Conduct thorough performance evaluations and reporting for all field marketing activities.
• Analyze workflows and implement process enhancements to improve overall efficiency and effectiveness of field operations.
• Identify and select retail locations to effectively support brand initiatives.
• Oversee relationships with vendors and third parties.