Senior ABM Campaign Manager

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Requirements:

• 5+ years of B2B marketing experience.
• At least 3+ years specifically in account-based marketing or enterprise marketing.
• Proven track record of managing ABM campaigns for high-value accounts.
• Deep understanding of ABM strategies, methodologies, and tools like 6Sense and Qualified.
• Strong analytical and data interpretation skills.
• Ability to craft and execute multi-channel campaigns.
• Excellent project management and organizational skills.
• Strong communication and presentation skills.
• Team-oriented with the ability to lead and mentor junior marketers.

Responsibilities:

• Develop, implement, and manage end-to-end ABM campaigns for target accounts.
• Identify key account segments and build multi-channel marketing strategies.
• Create personalized content that addresses account-specific needs.
• Drive local ABM event strategy, including virtual events and learning sessions.
• Collaborate with sales, product, and customer success teams for alignment.
• Lead cross-functional teams to execute campaigns from concept to completion.
• Act as the ABM subject matter expert within the organization.
• Utilize marketing automation tools and analyze campaign performance.
• Continuously optimize campaigns based on data-driven insights.