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Public Relations Specialist

Posted 2024-11-07

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💎 Seniority level: Middle, 4-5 years

📍 Location: Canada

💸 Salary: 70000 - 78000 CAD per year

🔍 Industry: Cosmetics

🏢 Company: Lush Handmade Cosmetics

🗣️ Languages: English

⏳ Experience: 4-5 years

🪄 Skills: LeadershipProject ManagementBusiness DevelopmentData AnalysisProject CoordinationCross-functional Team LeadershipBusiness developmentContent creationData analysisCommunication SkillsAnalytical SkillsCollaborationTime Management

Requirements:
  • 4-5 years of proven experience in Public Relations.
  • Bachelor’s Degree in Public Relations, Advertising and/or Marketing or equivalent work experience.
  • Outstanding track record of cultivating successful relationships with traditional and digital media.
  • Proven media list development and story pitching skills.
  • Successful track record of PR pitches or campaigns aligning with corporate brand messaging.
  • Creative thinking and ability to bring fresh ideas.
  • Strong storytelling abilities with an interest in Lush and its values.
  • Strong time management skills and attention to detail.
  • Demonstrated comfort level with public speaking and presenting.
  • Ability to establish and maintain effective working relationships.
Responsibilities:
  • Work with the PR Lead and other US PR specialists in strategy planning and execution in generating earned media coverage across print and broadcast channels for product and campaign launches, business, values/ethics and thought leadership - with a focus on your region.
  • Set clear and measurable objectives for PR initiatives and campaigns for Canada.
  • Collaborate with the wider PR, Marketing and Retail teams, plan and execute regional PR activations to elevate awareness and brand love across Canada while hitting target KPIs.
  • Drive awareness of Lush Spa offerings and establish Lush’s expertise in the Spa arena.
  • Plan and execute PR strategy for elevating Lush’s reputation as a manufacturer in Canada.
  • Seek creative ways to amplify and extend brand and product reach through on-trend tactics and newsjacking.
  • Contribute to editorial calendar and pitch media stories.
  • Develop media lists and press release materials.
  • Prepare spokespeople for interviews and cultivate media relationships.
  • Support crisis communications and develop responsive messages.
  • Seek out awards submission opportunities.
  • Participate in regular updates with colleagues.
  • Manage assigned PR budget with monthly updates.
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  • Commitment to continued personal and organizational growth in diversity, equity, inclusion, and justice principles.

  • Assist in the creation of communications collateral, including press releases, quotes, blog posts, op-eds, and website copy.
  • Work with the director of public relations to pitch campaigns, investigations, and videos to media outlets.
  • Respond to inquiries from print, radio, and television journalists.
  • Collaborate with other departments to meet public relations objectives.
  • Monitor news coverage and social media for relevant issues and assist with rapid-response communications.
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Data AnalysisData analysisCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communicationMultitasking

Posted 2024-11-07
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