Paid Ads Specialist (PPC)

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Requirements:

• Proven experience in managing and optimizing Google Ads campaigns.
• Experience with other PPC platforms (e.g., Bing Ads, Facebook Ads, Programmatic).
• Familiarity with Google Analytics and other tracking tools.
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent communication skills, both written and verbal.
• Ability to work independently in a remote setting, while also collaborating effectively within a team.
• Detail-oriented with a focus on delivering high-quality work.

Responsibilities:

• Launching new PPC campaigns on various platforms, primarily Google Ads and Meta, including Bing, TikTok, and Programmatic platforms.
• Continuous optimization of existing campaigns to achieve performance goals and maximize ROI.
• Identifying and troubleshooting issues within campaigns to ensure smooth operation and optimal results.
• Setting up advanced tracking and tagging solutions across GA4, Google Search Console (GSC), Google Tag Manager (GTM), and integrating Zapier for CRM workflows.
• Implementing and managing CallRail tracking for phone calls to measure lead quality and campaign performance.
• Generating comprehensive reports on campaign performance, providing insights and recommendations for improvement.