Outbound Lead Generation Specialist

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Requirements:

• Bachelor’s degree in Business, Marketing, Communications, or a related field preferred.
• At least 1 year of experience in a similar role.
• Proficiency with CRM systems such as Salesforce and HubSpot.
• Experience with email outreach tools like Outreach and SalesLoft.
• Excellent written and verbal communication skills.
• Self-motivated and results-driven with a history of meeting lead generation targets.
• Demonstrated ability to conduct market and customer research.

Responsibilities:

• Research and identify potential leads using tools like LinkedIn and CRM systems.
• Execute outbound campaigns via email, cold calling, and social media to generate interest.
• Build, maintain, and manage a healthy pipeline of prospects to meet lead generation goals.
• Qualify leads based on established criteria before passing them to the sales team.
• Engage in meaningful conversations to understand client needs and pain points.
• Maintain accurate records of communications and leads in the CRM system.
• Collaborate with sales and marketing teams to align on goals and strategies.
• Track and report key metrics to improve outreach strategies and lead quality.
• Stay updated on industry trends to optimize campaigns.