Senior Product Marketing Specialist

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Requirements:

• A minimum of 3 years of experience in product marketing and managing website projects.
• An understanding of factors that impact conversions and engagement on websites or landing pages.
• Knowledge of best practices and trends in product marketing and conversion rate optimization.
• A growth-hacking and analytical mindset.
• Proficiency in Polish, with strong verbal and written communication skills.
• Advanced fluency in English (minimum C1 level), with a focus on high-quality written communication, essential for generating content in this role.
• Experience with VWO, GA 360, and Google Data Studio.

Responsibilities:

• Creating engaging product-related content for websites, presentations, and other marketing materials.
• Designing and developing landing page mockups tailored to specific stakeholder requirements.
• Collaborating with cross-functional teams—including Product Owners, SEO specialists, Designers, Localization experts, and Developers—to manage the website creation process.
• Overseeing content management for specific web services within the CMS, such as Integrations.
• Planning and executing promotional campaigns for new features, targeting diverse customer segments.
• Developing and implementing marketing automation workflows to nurture leads and promote new features effectively.
• Analyzing website performance across various channels and providing regular reports to inform strategic decisions.
• Identifying growth opportunities and optimizing channels using data insights, while addressing dependencies and blockers within cross-functional teams.