Senior Solution Marketing Manager

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Requirements:

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 10+ years of experience in B2B marketing.
• Minimum of 5 years in a solution marketing role in enterprise software.
• Strong understanding of enterprise software markets.
• Experience in go-to-market strategy and sales enablement.
• Proven success in audience-centric marketing strategies.
• Ability to conduct market research and competitive analysis.
• Strong project management skills.

Responsibilities:

• Use market research and customer insights to understand buyers' needs.
• Conduct ongoing market research for competitive analysis.
• Develop tailored marketing strategies for various personas and segments.
• Craft compelling and differentiated messaging for solutions.
• Lead GTM strategies for product launches and enhancements.
• Oversee content creation aligned with target audience needs.
• Partner with sales for effective communication tools and training.
• Advocate for customer needs to influence product strategy.
• Execute strategies for demand generation and customer expansion.
• Collaborate across teams to ensure marketing alignment.