Associate Director, Content & Channel Strategy

Posted 2024-11-07

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💎 Seniority level: Director, 6-8 years

📍 Location: United States

💸 Salary: 115000 - 145000 USD per year

🔍 Industry: Creative communications

🏢 Company: Praytell

⏳ Experience: 6-8 years

🪄 Skills: LeadershipProject ManagementAdobe Creative SuiteAdobe IllustratorAdobe PhotoshopData AnalysisFigmaGraphic DesignProduct ManagementProject CoordinationGoogle AnalyticsJiraCross-functional Team LeadershipStrategyContent creationContent managementData analysisGoCommunication SkillsAnalytical SkillsCollaborationMicrosoft Excel

Requirements:

6-8 years of social media experience focused on content and channel strategy.
Expertise in short-form video and creator collaborations.
Strong understanding of emerging community behaviors and messaging platforms.
Deep knowledge of creator and influencer strategy.
Proven ability to collaborate with analytics teams to inform strategies.

Responsibilities:

Develop and execute content plans and innovative channel strategies that leverage consumer insights, social trends, audience behaviors and platform performance data.
Identify consumer insights and translate them into creative ideas for social media.
Lead the social briefing process, ensuring creative outputs meet best practices.
Collaborate with analytics teams to interpret performance data and build insight-driven reports.
Monitor social media for engagement opportunities and trends.

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