Email Deliverability Specialist

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Requirements:

• Strong knowledge of email authentication protocols such as SPF, DKIM, and DMARC.
• Proficiency in email deliverability tools and platforms.
• Ability to analyze and interpret email deliverability data for informed decisions.
• Understanding of email marketing best practices and strategies.
• Excellent communication and collaboration skills to work with cross-functional teams.
• Problem-solving abilities to identify and address deliverability issues effectively.
• Familiarity with email compliance regulations and anti-spam laws.
• Analytical mindset to identify trends and patterns in email deliverability metrics.

Responsibilities:

• Monitor and analyze email deliverability metrics such as bounce rates, open rates, and spam complaints.
• Implement best practices for email authentication including SPF, DKIM, and DMARC.
• Identify and resolve deliverability issues related to content, sending frequency, or list quality.
• Collaborate with customers to optimize email templates and content for better deliverability.
• Manage email sender reputation to maintain a positive relationship with ISPs.
• Stay up-to-date with industry trends, email regulations, and changes in provider policies.
• Work with ESPs and delivery vendors to troubleshoot and improve deliverability.
• Provide recommendations and guidance to improve overall email marketing performance.