Head of Digital Marketing (m/w/d)

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Requirements:

• 5+ years of digital marketing experience within B2B SaaS.
• Proven expertise in developing and executing successful digital marketing strategies.
• Strong understanding of account-based marketing (ABM).
• Demonstrated ability to drive pipeline growth and revenue.
• Extensive experience in organic search (SEO) and lead generation through paid search (PPC).
• Proven track record in leveraging paid social platforms.
• Experience with marketing automation tools like HubSpot.
• Knowledge of analytics tools such as Google Analytics and Google Tag Manager.
• Familiarity with SEO and SEM tools like SEMrush and Moz.
• Ability to lead and grow a digital marketing team.

Responsibilities:

• Develop and execute a comprehensive digital marketing strategy with a focus on B2B and account-based marketing (ABM).
• Manage and optimize paid social campaigns on platforms like LinkedIn, Facebook, and Twitter.
• Oversee PPC strategies, including keyword management and bid optimization.
• Implement and refine display ad campaigns for visibility and lead generation.
• Drive engagement through organic social strategies and employee advocacy.
• Optimize website content and technical SEO for improved search rankings.
• Serve as the primary owner of the website for user experience and lead conversion.
• Develop and manage lead nurturing programs.
• Oversee the digital marketing budget for efficient resource allocation.