Principal PLG Manager

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Requirements:

• Minimum of 12+ years of digital experience.
• At least 6+ years in a growth-focused role, ideally in a fast-paced or high-growth setting.
• Demonstrated ability to increase product usage through effective digital strategies.
• Strong analytical and data-driven background.
• Proven track record in driving scalable growth strategies.
• Expertise in digital performance marketing, acquisition, and retention.
• Self-starter with good communication and presentation skills.
• Preference for a technical degree and an M.B.A.

Responsibilities:

• Develop programs focusing on educating the community, onboarding users, and boosting feature usage.
• Lead a diverse team aimed at common goals.
• Implement a growth marketing strategy enhancing customer acquisition and engagement.
• Prioritize work across departments and adopt a customer-centric approach.
• Create strategic roadmaps based on data-driven insights.
• Conduct experiments across all marketing channels.
• Oversee conversion rate optimization strategies and monitor key marketing metrics.