Senior Content Strategist, Fusepoint

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Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 3-5 years of experience in content marketing with expertise in multiple formats and platforms.
• Strong knowledge of SEO, email marketing, social media management, and sales enablement.
• Exceptional written and verbal communication skills for engaging content creation.
• Experience using analytics tools to measure performance and optimize campaigns.
• Ability to thrive in a fast-paced environment and manage multiple projects with organizational skills.
• Creative thinker with a passion for storytelling and results-driven content marketing.

Responsibilities:

• Develop and implement content strategies across email, social media, SEO, and blogs to generate leads.
• Craft sales enablement materials like case studies and presentations for the sales team.
• Manage the execution of organic social campaigns to ensure brand consistency and engagement.
• Create and optimize email marketing campaigns to nurture leads.
• Write SEO-driven content for the website and blog aligned with business objectives.
• Collaborate with cross-functional teams to ensure content aligns with marketing initiatives.
• Track and analyze content performance using analytics tools for data-driven improvements.
• Stay updated with content marketing best practices and industry trends.