Programmatic Media Strategist

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Requirements:

• In-depth knowledge and hands-on experience with programmatic advertising platforms including DSPs and SSPs.
• Proficiency in data analysis and ability to optimize campaigns based on performance metrics.
• Understanding of digital marketing principles across various channels, including mobile, display, video, and audio.
• Excellent communication, collaboration, organizational skills, and attention to detail in managing campaigns.

Responsibilities:

• Own execution, performance, and growth of programmatic media within assigned accounts.
• Tie efforts to clients’ business goals and manage campaign activations across various channels.
• Lead client communications as a subject matter expert and monitor account pacing and deliverables.
• Collaborate with marketing and analytics teams for data integration and performance monitoring.