Freelance Paid Social Media Specialist

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Requirements:

• 3+ years of relevant experience activating paid Meta and TikTok campaigns.
• 2+ years of experience specifically activating paid influencer campaigns.
• Additional experience activating paid influencer campaigns on YouTube is preferred.
• Strong project management skills with the ability to manage time across projects.
• Detail-oriented with strong analytical skills to interpret data and generate actionable insights.
• Knowledge of the creator industry and emerging trends.
• Previous customer success experience is preferred.

Responsibilities:

• Collaborate with Senior Paid Social Manager and internal teams to enhance brand awareness through paid influencer strategies.
• Independently execute and optimize paid influencer campaigns within social platforms (Meta, TikTok).
• Monitor campaign performance to achieve KPI goals within budget and recommend optimizations based on data.
• Compile and share routine performance reports with insights and recommended tests.
• Troubleshoot influencer and brand account connection issues.