Conversion Rate Optimisation (CRO) Expert - Brighta

View full description

Requirements:

• Proven experience in Conversion Rate Optimisation (CRO) for websites, especially e-commerce or lead generation.
• Strong understanding of user behaviour, UI/UX principles, and website performance analysis.
• Proficiency in A/B testing and user behaviour tracking tools such as Google Analytics and Hotjar.
• Familiarity with SEO, digital marketing, and user acquisition strategies.
• Excellent analytical and problem-solving skills to convert data into actionable insights.
• Strong communication skills for explaining recommendations to non-technical stakeholders.
• Ability to manage multiple projects independently and meet deadlines.

Responsibilities:

• Collaborate with design and development teams to integrate CRO principles into user journeys and site structure during the initial project phases.
• Continuously analyse live websites to enhance performance, conversions, and user experience.
• Plan and execute A/B and multivariate tests on key website elements.
• Utilise tools like Google Analytics and Hotjar to monitor user behaviour and conversion rates.
• Engage with clients to understand objectives and provide updates on CRO progress.
• Implement strategies for post-launch websites to increase user engagement and conversions.
• Identify areas of improvement in user journeys and website performance.