Account Based Marketing Team Leader - Brighta

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Requirements:

• 5+ years of experience in Account Based Marketing (ABM).
• Minimum of 2 consecutive years in a leadership role.
• Strong understanding of telemarketing, email marketing, LinkedIn marketing, and database management.
• Proficient in analytics tools such as Google Analytics and CRM software.
• Strong Excel knowledge.
• Excellent communication and interpersonal skills.
• Proven ability to manage multiple projects and deadlines.

Responsibilities:

• Understand, interpret, and implement database management strategies.
• Directly manage, lead, mentor, and motivate a team of up to 10 members.
• Assign tasks and resources efficiently to optimize telemarketing initiatives.
• Create client campaign scripts and optimize based on performance data.
• Set goals and KPIs, monitor performance, and conduct regular reviews.
• Analyze and report on campaign performance metrics and implement improvements.
• Manage telemarketing initiatives, including scheduling and performance coaching.
• Present performance reports and collaborate with clients to ensure satisfaction.
• Review electronic digital mail designs to ensure alignment with client needs.
• Lead database selection, maintenance, and ensure data accuracy.